Marketing With 3D Rendering Software – Why It’s Important

It goes without saying that marketing isn’t just what it used to be. It had drastically changed before COVID hit, but now, the entire business industry is on its heels. It doesn’t matter if you are peddling cosmetics to your local neighborhood or you run a Fortune 500 company down the block, there is a good chance that you’ve already altered your marketing campaign. If not, you likely have plans to do so, but that is beside the point. The point is that you’re in need of new marketing strategies. This is exactly where 3D visualization software comes in handy. While most people see this as a modeling software for design firms and architecture outlets, it can be used in a wide range of fields.

What Is 3D Modeling Software?

When you see the term 3D modeling or 3D visualization, you should think of a combination of technologies. Computer-generated imagery, 3D modeling, and rendering and graphics to create three-dimensional imagery. The main goal with this software is to render an image that is so lifelike, you couldn’t tell the difference between it and the real photo or video. At its very core, this is a software that is accurate, detailed, and probably most important, interactive. So, that probably already answers some of your questions, but how does this software help your marketing efforts?

Let’s Get Interactive!

You learned above that this software is interactive. What exactly does this mean? It means that you and your customers can use the software to make real-time customizations. For instance, what would you say the biggest downfall of shopping online is? You can’t interact with your products. You can’t try them on, you can’t hold them, you can smell them, and you can’t even really see them in-person. While 3D software does not change this, it doesn’t offer some added benefits that help ease this burden. This software allows customers to spin, rotate, and flip products so that they get a 3D view of all sides and angles. Not only this, but it allows them to make real-time customizations. Maybe you are selling shoes and a customer wants to see what a certain size will look like in purple or pink. That’s what this software will be able to help with.

An Immersive Walkthrough

This is one that’ll come in extremely handy in the design fields, but it can be utilized in a wide range of other industries as well. However, it will more often than not be used in architectural fields. 3D rendering software gives you the ability to provide your customers with a more immersive, more realistic walkthrough of the property. Maybe your customer stops by for an update on the building project. Rather than taking them to the physical site, you can pull up the software on a computer and show them all the changes that have been made. You can e-mail them videos of the changes as they occur daily. This software will allow you to show where floors, walls, studs, or beams have been removed or replaced.

Spice Up Your Backgrounds

When showcasing products in images or videos, the background is just as important as the presentation of the product itself. Lighting, shadows, or brightness, it all plays a row and how your customers view your product. Too much and you might blind your customers and draw attention away from the product. Not enough, and you might cause the customer to lose attention. Background choice is crucial, as it must provide context for the product.