How Chicago is Taking the SEO World by Storm

Chicago has been transforming itself into a new-age tech hub. As it transforms itself and brings in new businesses and even new industries to its borders, it works to establish itself as an important player in the internet age.

As tech grows, so does the need for expansive SEO industry. Without SEO, the big tech companies would be lost to the depths of the internet, unsearchable. By latching onto the SEO industry, Chicago builds a world that is easy to find and a critical piece in building its status.

What is SEO?

SEO, or search engine optimization, uses a combination of technical knowledge and writing prowess to return searches for a specific set of keywords to a webpage or article. With proper optimization, people will find a webpage much easier, and ease of access is key for a company to reach consumers as we become more integrated into the web.

There are two main search engines that SEO writers focus on, Bing and Google. Search Engine Land investigates how to best achieve success with SEO writing. The focus should be a combination of many different things, whereas formerly it was best to cram a few keywords into a small amount of writing. Now, Google and Bing have been optimized to show articles with a variety of links, keyword optimization rather than flooding, and a certain number of images to help validate a page.

SEO is not only important for marketing, it is vital. A marketing team without an SEO specialist will lose out on vital internet marketing and nowadays the internet is business. We are socializing, sharing, posting, and communicating through the internet. People share their love with a touch of a button and turn to the internet to find information about everything.

With search engine optimization, your information is positioned towards the top of Google and Bing’s web searches by making the focuses of the search algorithms work in our favor. As Chicago moves into a technical-minded space, they will find that SEO specialists are a vital source to the team. Marketing without an SEO lead is dangerous territory.

Chicago, Growing Towards Tech

The entire world is evolving towards a globally connected community through the internet. A person in America can work for someone in Belarus and have friends in Thailand while buying products handmade in Australia. That can now be done sitting at their desk or looking at their phone. As the world evolves towards tech, so do many cities and countries.

Chicago is moving to bring in more tech companies because of the recent explosion of “unicorns” or startup companies reaching a $1.0 billion valuation within a short amount of time. According to Forbes, by July of 2021, 9 companies were able to achieve this status from the beginning of the year. With more startups come more unicorns, which will bring more jobs and better the economy. It is no wonder why Chicago would want these business ventures to start their journeys within the city.

With Tech Comes SEO

With more companies moving to the internet, there comes a need for SEO specialists. As Chicago grows towards tech, so do its SEO requirements. A quick Google search will leave you with dozens of options for SEO companies and individuals based out of Chicago. Each may have a specialization, but all work to use the algorithm to generate sales and website views, making their clients appear at the top of the searches.

One such SEO specialist is Kenny from Chicago SEO Scholar. While others are new to the industry, he has a proven track record lasting over a decade with more sales and calls drawn in within six months of a campaign beginning.

When searching for an SEO specialist, these are the numbers you want to see. Writing to fit a search algorithm takes a certain amount of skill and research and if someone is simply writing to cram as many of the same keywords into an entry, you are likely not going to rank very high in a search. 

A Thriving Market Continues to Thrive

At the beginning of the tech boom, people assumed the internet was just a fad. It has grown into something much more than a few chatrooms. People can share themselves, and their company, and integrate their lives into something much larger than an individual.

One of the first things a new business needs is a website to interact with a wide variety of individuals and SEO helps that happen. As stated here, tech is booming in Chicago and will be for the foreseeable future. With real estate prices with an incredible range to fit all budgets, they boast culture and connectivity. Chicago is working hard to become even more of a mecca for the technological world. It has seen growth from new startups as well as tech companies that have been around.

Chicago is a competitive area that brings a challenge to any new company, but these tech companies are proving that they know how to dance. They are finding a home in the Windy City that is rich in culture and beauty. It has an appeal that stretches to more than available real estate. Chicago has always been known for its beauty and culture. It attracts artists and brilliant minds as a central hub of creativity.

With tech moving in, Chicago continues to grow as a city of wonder. With tech comes more opportunities for expansion and growth of existing companies as well as new companies. SEO is one of many requirements of new businesses in tech and as the city expands, so too do the jobs available for those in the area and willing to move.

If you are looking to start a new tech company or simply need SEO in Chicago, the options are varied and readily available. The Windy City has become and will maintain its new status as a tech mecca as we continue to grow into a new world of interconnectivity.