How Can a Web Designer Earn Money on Instagram?
If you are thinking of pursuing your career as a web designer and earning good money, you should think of boosting your exposure on popular social media platforms preferably Instagram. As per https://www.wordstream.com, there are more than 25 million business profiles on Instagram and over 2 million monthly active advertisers currently. More than 80 percent of Instagram accounts are following a business and more than 200 million Instagram users are active on a business profile daily. More and more businesses are exploiting this vibrant platform for finding web designers, graphic designers, illustrators etc. We are witnessing that today creative professionals are making the most of this popular platform.
Making the maximum use of Instagram does not necessarily mean to cram all your posts with meaningless hashtags or taking pictures of every meal and sharing mindlessly. So how should one go about harnessing this versatile and powerful platform to make a living as a web designer? Here are some concrete steps to take.
Take Up an Instagram Business Account
Instagram has ensured that the process to switch to a business account is as easy as possible. There is no better way to gather insights on Instagram; a business account lets you track the success of every post in your marketing campaign and can drive future promotions with gathered insights brilliantly. You will also get an additional button for contacting you that you can add to your account. You will be able to choose how your customers contact you via this button. Head over to Settings and tap “Switch to Business Profile”. The switch is completely free.
Captions and Hashtags
You should be using the trending hashtags and doing all the research you can to ensure your post gets fantastic visibility. Do not overdo it, however; aggressive hashtagging is flagged by Instagram and the results of that are not limited to just that post but all your future posts. A brilliant caption really does help engage more followers for Instagram and boost your brand image.
Make Your Bio Impressive, Add a Link
Your bio cannot be haphazard; it has to be impressive and informative so that anyone landing up on your profile gets to know who you are, what you are about, and how they can reach you. Your profile picture must also be clear and cool. You should also post an active link on your bio, which could be your website or a landing page with all your samples and projects listed, or it could be your web resume. Instead of having to keep updating your bio, you could put up a bit.ly link and edit the target from bit.ly directly. This means the experience on the visitor’s end is more cohesive.
Treat Your Feed Basically as a Portfolio
Your feed should have a uniform and visually cohesive look and it should be an expression of your unique style. Because of the consistency in the quality of your feed, all your followers would know precisely what to expect.
Conclusion
You must consider following the above-discussed tips if you are thinking of establishing yourself as a competent web designer. You could consider using Instagram Stories and even videos quite often for boosting engagement and winning over more followers. You must remember to post only at perfect slots or right time. Once people are able to identify you as a web designer, many freelance assignments would come your way. Your Instagram account may land you a full-time job as well.
