Decisions That Might Affect Buying Or Fashion Decision On Instagram Account Dealing With Traffic

It can always be a great way to sell some products on Instagram, especially if you are associated with the fashion world or industry and want a place for best help. As it is stated to be one of the fastest ever growing community with 800M monthly active users, the lucrativeness of this sector for fashion e-commerce has doubled, if not more. Majority of the companies, whether bigger or smaller fashion brands, are actually trying to build their businesses on the IG platform.

• Around 80% of users will follow around one, if not more, business on IG.
• Moreover, 75% of the Instagram users will obviously take action just after visiting the post.
• When compared to FB, Instagram has a higher engagement of 10 times more. That’s not all as it has 54 times more higher than the Pinterest session, followed by 84 times more than Twitter.

There are list of tactics for you to follow, if you actually want to convince your potential customers to try buying some fashion accessories and apparels of your brands on Instagram. Make sure to list out the requirements and points first and then follow the steps as those are mentioned. As you can follow the steps well, you will enjoy IG likes and followed and don’t have to bother spend bucks to buy real instagram likes anymore.

You have to sell solutions and not just focus towards products:

It does not matter how good the item is going to be, it is not always enough to make potential customers jut purchase it from your slot. Customers will not just care about the product or brand until it can be resolved with ease. So, if you are planning to boost sales, you might have to communicate benefits of using product rather than the stated features it might have.

• Whenever you are planning to use emotional decision making tactic in marketing, you can focus on human experience while products play second fiddle.
• It is true that showing off product is quite important but it will not generate any emotion. So, brands are currently relying on lifestyle photos for attracting some of the potential customers. One great example comes from Lululemon.
• This company knows that IG is all about selling lifestyle and not any product. So, the feed is primarily full of all the lifestyle photos, which are used to grab and then hold customer’s attention. It is a great way to promote brand on IG.
• Whenever marketers are betting on lifestyle photography, they can always bring authentic narrative for audiences to just follow and humanize brand. You need to use power of the lifestyle shots. Product images will not cause emotions while lifestyle ones can inspire customers to help engage through images.
• You can move forward to write short stories. In case, the story represents any familiar to target audience, they might feel more connected to brand and can trust you more. You have to include information about featured item. In case, you plan to sell on IG, you can show followers on how you can find product they might plan to buy.

It is always important for you to sell solutions as it might hints what consumers can actually expect after just buying one item.

Have to add that sense of urgency:

There is no better way for affecting buying decision procedure on IG that creating a perfect sense of urgency. Creating that sense is proven way for improving decision making based process. However, you might know ways to write a caption, which will sell well.

• You have to overlay sale details in the photo you have taken. The first ever point that Instagram users will pay attention to is the image. Therefore, you need to grab proper attention with the picture for making subscribers want to read the offer you are presenting them with.
• Just like every other point, this source should come with a deadline as well.Whenever you will set the time frames for sale, you can motivate customers to make proper decision right in time.
• Make sure to update post once the sale is pretty much over. Customers will always value honesty, no matter what. So, you should always keep updated for avoiding embarrassing situations. So, you can always better writethe time when sale has ended at beginning of offer once it was over.

Whenever you are able to create urgency state, you can always prompt customers just to take action. It helps in boosting sales.

Time to post UGC or user-generated content:

If you appear untrustworthy in front of the audience, then that is enough to kill sales. Most of the customers will not trust online business because of lack of credibility. Stating credibility is not enough and you have to demonstrate and prove that people can always trust you blindly and choose product. The only solution over here is UGC.

• Posting the user generated content is always a genius way for generating social proof without investing a lot of bucks. Always remember that 93% of the online shoppers will claim that UGC is helpful in the present decision making procedures.
• More brands, especially the fashion world, have already embraced UGC to be a major part of marketing strategy. Even GoPro might encourage followers for creating original pictures for featuring on feeds.
• Those days are long gone when the brand content might capture audience’s attention. People do not trust those excessive polished pictures that will seem too good to be true.
• You can comment and like on brand mentions. It is always your nature to crave for some recognition. Everyone love receiving likes and comments, which can make heart belts faster when favorite brands get to interact with customers online. Rewarding fans with some comments and likes will not take much effort or time.

To unlock sales potential on Instagram, you might create greater shopping experience. For that, you can answer various questions and create that aura of trust and worthiness among customers to stay for a longer time.