4 Effective Visual Marketing Tips To Increase Conversions
One of the most important steps involved in any digital marketing strategy, be it in any business or industry is email marketing. Even though there are many new innovative marketing techniques these days, good old fashioned email marketing still stands tall in effectiveness.
It is a tried and tested marketing strategy that has already proven to work. According to MailChimp, it has been found that on an average about 21% of people will open your email and about 2.56% of them will click over to your website.
But it doesn’t necessarily mean that a conversion is guaranteed for you.
I don’t mean to scare you here, but there are many ways in which you could go wrong with your email campaign. In fact, according to David Schumer of A+ Digital, one of the major reasons for a failed email marketing campaign is an unreliable email list.
That’s right.
Not all customers that shop from your website may fall under your target market. So you need to filter and classify your email lists according to several different groups, in order to craft different suitable emails and send them out.
Coming back to the campaign, there are some things that you can do to enhance or increase conversion rates. Let’s discuss 4 super effective tips that will increase conversions:
- Add character, be human – I can’t stress this point enough. The emails have to
reach your customers from an actual person. Now I know that this is not practical in the actual sense. But all you need to do is structure your email to go from a person. Not your company name, or a designation but an actual person. The email should also sound like it is from an actual person and it shouldn’t have the usual robotic sound, that a lot of companies make the mistake of doing.
- Keep it short – As it goes with all things written (in marketing), keep it precise,
interesting and to the point. Just cut to the chase, but in a friendly tone. Keeping it short will save you as well as your customer some valuable time. Before you start rambling on in your email, ask yourself if you would read the whole thing. The second thing you need to ask yourself if you stand to gain from the email. These are the two thoughts that probably cross your customer’s mind when they get an email from you. So remember these, craft your email and clean up with a clear call to action. It has been found that a call to action button instead of a text link in an email leads to around 28% more conversions.
- Personalize – Everybody knows this part of marketing by now. Even your
customers. So here’s the thing. Personalization would never be effective anymore if you don’t structure your email like a human being. In other words, you need to be careful not to make your customer feel like just another email subscriber. Generic stuff is obviously out of the question. What you need to do is make a real conversation out of an email. Start by using their first name of course. Keep track of their purchase behaviour, their preferences and their pattern using effective analytical tools. Then direct only relevant messages, ones they can relate with to your customers.
- Categorize – Last but not least, as I mentioned earlier, categorize your email list
according to different aspects like demographics, age etc. so that you can send relevant emails, offers and promotions. You don’t want to send an offer on a micro mini skirt to an 80 year old granddad.
